Colored gemstones, chosen by a gemologist.
Natural emeralds, sapphires, rubies and every gem in between, hand-picked by Avi The Gem Guy. Bought at the source, without the retail markup. Pick the stone, we build the ring.
Showroom at 5 S. Wabash Ave, Suite 1010, Chicago. Shipping worldwide.
Shop by category
The stones do the talking.
Avi's weekly picks
A few stones and pieces Avi pulled aside this week.
Choose the stone first.
Most jewelers sell you a ring with a stone already in it. Here you pick the gemstone first — diamond, sapphire, ruby or emerald, natural or lab-grown — and we build the ring around it, from our Chicago showroom.
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Pick your gemstone
Browse loose stones, or tell us what you're looking for and we'll pull options.
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Choose a setting
Start from a design or bring your own idea, in 14k or 18k.
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We make it
You approve a render before anything is cast.
- Every center stone compared side by side, in person or on video
- Independent grading and lab reports, with treatments disclosed
- Colored stones are our specialty, from emerald to padparadscha
Fire Gem Candle
A real gemstone hidden in every candle. Light it, let it burn, and see what you find.
4.8 out of 5 from 119 reviews$29.95
Shop the candleDROP 001 / NOVEMBER
Luxury finished pieces, released in drops.
Meet Avi.
A Chicago gemologist who shows you exactly what you're buying. Avi grades and sells colored gemstones and diamonds, and he and his team build custom pieces around the stone you choose.
From our clients
He was patient, insightful, and made the unnerving process of getting my wife a 10th anniversary gift a real joy.
The pictures and video don't do the bracelet justice. It sparkles wonderfully.
These bracelets are top quality goods. The diamonds are exquisite.
Visit the showroom.
5 S. Wabash Ave, Suite 1010Chicago, IL
Monday to Friday, 10am–5pm